Tuesday, October 25, 2011

Our future looks bright ...

Back from what seems like a very long trip, I'm home and feeling rather satisfied.
As we have been working hard to evolve our business away from developing and selling "me too" products, 2 weeks ago at the Hong Kong electronics fair, all 3 of our brands took a large step forward as each released a number of products that drew show stopping attendance.






Magic Box continued to draw the crowds with the revolutionary design trends it has been setting over the past 18 months, and it continues to get bolder with each new generation of product launch. However, this time we have added to design and also jumped to the "next level" in audio quality with our 3D sound on display and ready to hit the high street before Christmas






With stiff internal competition, Binatone, always the most "traditional" of our brands was not going to be left behind. Previewing their new CliQ range of small kitchen appliances which have been under development for the past 9 months, the initial reaction from all around was exceptional. Stunningly designed using unique materials and cosmetic finishes, the "Apple-esque" touches were hugely appreciated by onlookers from major markets on every continent. Scheduled for production in March, we have people lining up to get these on their shelves for retail sales as soon as possible.






It was especially pleasing to also see Freeplay, the newest addition to our group, be so warmly received, despite its more humble presence on our stand at the show. Freeplay has been in gestation for the past 12 months since we bought the business, and the Hong Kong trade fair was something of a "coming out" party for the business under our ownership. The brand was warmly welcomed back by it's historic loyal customers excitesd to see what we have been developing for the past 12 months. They weren't disappointed with what we had to show and there is plenty more to come from that stable in the coming months.






In closing, I want to give a big thank you to all those who were part of the show ... those in front and those behind the scenes. To those who "executed" and to those who made the whole slick presentation possible.






So now the next stage of work begins. These projects are passed on for production where we have to ensure we deliver products to the market on time and keep the quality of product and finish top notch. In parallel, the great creative minds we have behind our brands move on ... it's time to get to work on the new consumer dreams for 2013.

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