Thursday, April 26, 2012

a PERFECT product !

I'm a big fan of well made and well designed products. Indeed, I spoke at my sons school last week about the importance of designing products with consumers at the front of mind and considering what their REAL needs and desires are.

So I was utterly delighted and excited to see a short news article this morning about a company that has clearly done that and come up with one of the finest product creations ever (at least in my opinion and within their scope of activity).

Pizza Hut have announced the arrival of the cheeseburger pizza! What genius! I have always enjoyed "The Hut" and am a big fan of their cheese stuffed crusts (despite my healthy lifestyle) ... but this latest addition to their menu is innovation at it's best.

All those times u have gone into an "American" restaurant and been in turmoil trying to choose between a burger or a pizza ... Now I can have my proverbial cake AND eat it!

a thing of beauty !

I can't even imagine how the board room and new product meeting discussions at Pizza Hut's headquarters took place. Who was the bright spark that started the ball rolling and what were the factors to consider on devising this heavenly treat. What stages did the R&D department go through and how many iterations of this feast were developed before the Chairman of the business sat at his desk and bit into a sample of the final suggested product, thought hard and then gave a gentle nod of approval as a subtle smile appeared on his sauce covered lips?

This Crown Crust Burger pizza (as it has been called) consists of toppings designed to match the cheeseburger stuffed crust, including cheese, lettuce, onions, tomatoes, pieces of beef and unidentified "special sauce".

Now I'm so excited about this pizza that I'm itching to have one and have no idea where or when I shall be able - you lucky Americans have it on your doorstep and don't know how lucky you are!

"Pizza Hut introduces cheeseburger-ringed pizza in Middle East" ... I just saw that this product will ONLY be offered in the Middle East!  I SHALL go to the ball!

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